Wimberley Butterfly Festival
The Wimberley Butterfly Festival is for kids and families to learn about and celebrate monarch butterflies. The Wimberley Butterfly Festival is an event that takes place in the heart of Wimberley, Texas and is fun for the whole family. This springtime festival’s events cater to an audience of all ages, but centers around educating children on the importance of monarch butterflies and their ecosystem. Some events include live music, face painting, educational events and the release of over 4,000 butterflies.
Project Scope: Naming, Positioning, Trademark Development, Art Direction, Brand Identity, EGD
Project Duration: 3 months
Tools Used: Illustrator, Photoshop, InDesign
Completed as a Solo Project
Recognitions: Honorable Mention, Branding—Graphis New Talent 2023, International
Takeaway
This project taught me the importance and challenge of creating a cohesive branding system for an outdoor event. This project stretched my skills in environmental design, and just how much goes into branding an event.