For most young people, climate change is one of their biggest concerns. We know that pollution is a problem, but conflicting information and eco-anxiety make facing the problem all that more difficult. Plastic Horizons is an immersive exhibition that teaches people about plastic pollution in the Gulf of Mexico in a fun and stress-free way. Plastic Horizons includes an educational walkthrough, an interactive VR minigame and an app that guides users through and rewards them for eco-concious lifestyle changes.
Project Scope: Naming, Trademark Development, Brand Identity, Design Research, UX, UI
Project Duration: 4 months
Tools Used: Figma, Illustrator, Photoshop, Premiere
My Roles: Trademark/Brand Development, Design Research, Exhibition Building
Contributors: Myself, Lily Shuffler
What is the problem?
Young people need stress-free and fun way to learn about their impact on the environment. Plastic Horizons combines an immersive game with information to teach the users about plastic pollution and changes they can make in their lives to combat the issue.
Why does this matter?
Statistically, Millennials and Gen Z care more about the environment than older generations. However, the overall number of climate conscious young people is pretty low. By giving people a fun way to learn and giving them access to resources to make better choices, we can help lower the impact of plastic in the Gulf of Mexico.
User Personas and Empathy Maps
This project was very interesting and also challenging. I learned a lot about the ocean and plastic pollution, and I learned how to prioritize and consolidate information. Making people want to learn about something that is stressful and not fun is challenging, but tapping into young people’s interest in new technology and gaming made the project successful.