Honey I’m Home

Honey I’m Home is a small bakery that brings a welcoming experience to its customers. The bakery offers pastries, baked goods, drinks, and they want to make their customers feel welcomed and a part of the family. They encourage customers to treat themselves to quality experiences with quality food. Whether locals or visitors, all customers know they are getting the best food and service possible. 

Project Scope: Naming, Positioning, Trademark Development, Art Direction, Brand Identity, Packaging 

Project Duration: 3 months 

Tools Used: Illustrator, Photoshop, InDesign

Completed as a Solo Project

Recognitions: Honorable Mention, Branding—Graphis New Talent 2023, International

Gold, Logo Design—Graphis New Talent 2022, International

 

 

Takeaways

This was my first project with the goal of creating a branding system and I loved the entire process. I spent a considerable amount of time trying to figure out ways to make Honey I’m Home different from what was already out there. I learned how important it was to define and develop the “personality” of the brand and then use it as a lens when making design choices.

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