Frank’s Paint Shop

Frank’s Paint Shop is a vintage-inspired paint company that helps people take creativity into their own hands. They create home painting supplies that are designed to help people paint and customize their home themselves. Frank’s also helps customers choose paint colors and curate their space. They value helping creative homemakers make the most of their space and use DIY as a form of self expression.

Project Scope: Naming, Positioning, Trademark Development,  Brand Identity, Package Design, UX/UI

Project Duration: 3 months 

Tools Used: Illustrator, Photoshop, InDesign, Lightroom, Figma

Completed as a Solo Project



Website Overview

On the Frank’s Paint Shop Website, users can look at the full array of colors and finishes that the company has to offer. Users can also shop for paint brushes, primers, painter’s tape and anything else they need to get the job done. Frank’s also offers a line of branded merchandise, which includes t-shirts, hats and stickers. 


Color Quiz

If a prospecting painter is having a hard time choosing a color for their project, they can use the color matching quiz on Frank’s website. This quiz will ask users to answer questions about the room they are painting, such as size natural light and current color scheme, and their personal color preferences. With all of this information, the users are given suggestions about the perfect colors for their upcoming project.




With this project, I learned that one of the most powerful tools that a designer has is the iterative process. For this project I began with a direction that was very dark and moody. As I went along in the design process, I felt that there was a disconnect with the visuals I was making and the current trends in interior design. Because of this, I chose to change the visual direction to a more muted color scheme and a vintage feel to match the rise of mid-century modern interior design. This pivot made the project a lot stronger overall, and I am happy with the decision that I made.

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