Frank’s Paint Shop
Frank’s Paint Shop is a vintage-inspired paint company that helps people take creativity into their own hands. They create home painting supplies that are designed to help people paint and customize their home themselves. Frank’s also helps customers choose paint colors and curate their space. They value helping creative homemakers make the most of their space and use DIY as a form of self expression.
Project Scope: Naming, Positioning, Trademark Development, Brand Identity, Package Design, UX/UI
Project Duration: 3 months
Tools Used: Illustrator, Photoshop, InDesign, Lightroom, Figma
Completed as a Solo Project
With this project, I learned that one of the most powerful tools that a designer has is the iterative process. For this project I began with a direction that was very dark and moody. As I went along in the design process, I felt that there was a disconnect with the visuals I was making and the current trends in interior design. Because of this, I chose to change the visual direction to a more muted color scheme and a vintage feel to match the rise of mid-century modern interior design. This pivot made the project a lot stronger overall, and I am happy with the decision that I made.